British Columbia has the largest grizzly bear population in Canada. In 2017, B.C. banned the hunt of grizzly bears citing a lack of societal support, despite government-cited science that the hunt was sustainably managed. I explored the factors that influenced popular perceptions of grizzly bears, the hunt, how these factors may have influenced the province’s decision to implement the ban, and its reception by various actors. Methods included: examining key claims in government documents preceding the ban; surveying media coverage of the ban; and interviewing experts (n = 30) about their role in, and opinion of the ban. Results indicated that public perception of the hunt, and its framing as a trophy hunt outweighed scientific evidence of hunt sustainability. However, controversy over the representativeness of the “public opinion”, and comprehensiveness of government consultation processes remain. I suggest avenues for further research into roles of social values in natural resource policy.
