Plastic pollution, a global problem, contributes to detrimental impacts on the environment. To mitigate plastic pollution locally,farmers’ market scan play a role in reducing plastic consumption. Many studies have suggested that customers and vendors are aware of environmental problems. Yet vendor environmental awareness does not always result in appropriate actions, as many vendors still rely on plastic packaging. To investigate the reasons for such reliance, I conducted vendor interviews and a customer survey at the Prince George (B.C.) Farmers’ Market. The results show that the barriers to reducing plastic include packaging availability, characteristics, functions, and price. Based on interview results, I developed a manual to support vendors interested in reducing plastic packaging at their stalls. I also offer recommendations as to how policy makers can motivate vendors and customers to reduce plastic consumption, such as offering customers reusable bags and organizing plastic-free events.
