Bear viewing poses significant risks for humans and wildlife, particularly in the form of "bear jams" - traffic congestion caused by people slowing down or stopping to view bears. This study addresses gaps in our understanding of the human dimensions of roadside bear viewing, focusing on the case study of Peter Lougheed Provincial Park (PLPP) in Alberta, Canada. A mixed-methods approach is employed in this study, comprising a survey (n=380) of visitors who have witnessed or engaged in roadside bear viewing and interviews with experts who have experience in bear-related fields (n=22). The main findings indicate that a balanced approach is needed to manage bears and humans. The study suggests human, bear, infrastructure, and habitat-related approaches, including implementing no-stopping zones, enforcing regulations, and improving education and outreach, are key to managing roadside bear viewing. The results of this study provide valuable insight for park managers and wildlife officials to develop effective management strategies that balance the needs of both humans and bears. The data collected in this study underscore the importance of a holistic and adaptive management approach to addressing roadside bear viewing. The findings apply to PLPP and parks facing similar challenges
