The Muskwa-Kechika Management Area (MK) in northeastern British Columbia, Canada is approximately 6.4 million hectares in size, with about 27% in parks and protected areas. I conducted and analyzed qualitative in-depth interviews, with the focus on the social perception of wilderness amongst users of the MK. Results indicate that users feel the MK is a prime wilderness area with exceptional opportunities to experience wilderness attributes such as solitude, both on the periphery and in the interior of the MK. To experience peace and quiet is one of the primary reasons for a visit to the MK. Where resource activity is encountered is critical to the wilderness experience. The closer a development is to the highway or in the beginning of a trip is more acceptable. Findings from this study can assist organizations such as the MK Advisory Board in identifying how specific resource development proposals might impact various wilderness experiences.