Corporate social responsibility: Northwestel servicing the resource sector

A case study of Northwestel (NWTel), a telecommunications company operating in Northern Canada (North East British Columbia, Yukon, Northwest Territories and Nunavut) that provides telecommunication service to both the mining and oil and gas sector, is examined. First an analysis of what is currently being performed for CSR initiatives is reviewed followed by a comparison with the three largest telecommunication providers in Canada (Bell Canada Enterprises, Telus Corporation and Rogers Communications) with the initiatives undertaken by NWTel and finally recommendations on additional CSR initiatives and a formal annual CSR report to be developed by NWTel on an annual basis reporting the various CSR initiatives and metrics. It is hypothesized that the development of a formalized CSR program and subsequent annual report will provide an additional competitive advantage for NWTel when competing to provide telecommunication service within both the mining and oil gas services located within their traditional operating area. --P. [5]