UNBC English language studies: strategic management plan for sustainable growth

The University of Northern British Columbia's English Language Studies program has experienced rapid growth over the past year. If this trend continues, the program will become unsustainable. In order for the program to sustain growth into the future, a strategic plan needs to be developed. This project conducts an environmental scan of the ELS program utilizing Porter's Five Forces, PEST, and SWOT analysis and a comparative analysis of other post-secondary ESL programs to identify key strategies and major challenges facing the ELS program today. Recommendations are made for the strategic development and formulation of the program. Short-and long-term strategies are derived from the recommendations. In order for the ELS program to grow sustainably, management should immediately implement a short-term strategic plan and examine long-term differentiations strategy for future growth. --P. ii.