The objectives of this research were to: 1) Gain an understanding of the drive tourism market in the Bella Coola Valley and particularly visitors’ characteristics, length of stay, and behaviour whilst in the valley. This would be done by implementing a quantitative self completed survey. 2) Trial a qualitative research tool which will seek to explore the psychographic profiles of the RV market. This research tool would consist of in-depth, open ended interviews and focus groups.
