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Displaying (1 - 13 of 13)

Title: Exploring a new service model for supplying specialty chemicals
Contributors: Andrew G. Oliver (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: This project builds on the existing literature of service quality measurement in a business-to-business (B2B) market. A three-part, 30 question customer survey was developed to measure service satisfaction of pulp and paper manufacturers in reference to their preferred specialty chemical supplier. The fundamental question to be answered was: for lower chemical product pricing, would the pulp and paper manufacturers consider a 'pay-for-service' or a 'low-service' business model? This is a non-traditional approach to the B2B interaction since specialty chemical suppliers currently offer their services for free with the purchase of the chemical, albeit at higher prices. A detailed literature review was performed to help structure the survey questions with standard statistical tools used to analyze the data. In general, the services provided by the specialty chemical suppliers were rated highly but most rejected the newly proposed model. The data did, however, highlight areas for improved customer satisfaction and strategic growth.
Discipline: Business Administration
Date added: 2017-04-10T22:03:58.107Z

Title: Key value propositions, sustainable business models, and technological influences on the online grocery market in North America
Contributors: Steven Chi Kit Chan (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: When online grocery shopping was first introduced in North America over a decade ago, the e-commerce concept for the grocery sector seemed to be promising. First movers, using the pure play or hybrid models, entered the market with high expectations however, many e-grocers ended in bankruptcy or ceased operations within a few years. Over the past decade, studies have examined the problems related to online grocery shopping. This paper qualitatively reviews these studies in order to determine the key factors that affect the online grocery market. Previous work that has discussed its value propositions, business models, and technological influences is studied and summarized. The findings show that opportunities for the online grocery market to grow remain. However, e-grocers need to have a focused differentiation strategy, target segmented markets, and understand the key value propositions, sustainable business models, and technological influences in this market. --P. ii.
Discipline: Business Administration
Date added: 2017-04-10T22:06:12.878Z

Title: Assessment of the market potential for a new physical therapy practice in BC's northern coastal regions
Contributors: Jerry Daoust (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: British Columbia's Northern Coast has many appealing qualities for entrepreneurial-minded physical therapists looking to enter the industry. The purpose of this project is to evaluate the current market potential and make recommendations for the sustainability of a new physical therapy (PT) practice within Kitimat, Terrace, or Prince Rupert. The PT industry and local economies in this region were analyzed through a literature review. The primary objectives of this project were investigated using two methods: secondary data collection and a survey questionnaire addressing initial and returning visit fees, age demographics, revenue sources, promotion and advertising, waitlist lengths, and physical therapy services for First Nations people. The research uncovered challenges in establishing a private clinic in the North Coast such as stagnant population growth and the complexities involved in the formation of a referral network. The literature and research conducted also revealed significant opportunities, such as potential niche markets in pediatrics and service to First Nations people, and the ability to grow a customer base through diversification of revenue sources and promotional strategies. The lack of competition and economic growth opportunities make this region a viable location for a new PT business. --Leaf iii.
Discipline: Business Administration
Date added: 2017-03-29T17:23:55.472Z

Title: The social and economic impacts of private and public liquor retailing in British Columbia
Contributors: Jonathan Tarnowski (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: No abstract available.
Discipline: Business Administration
Date added: 2017-04-10T22:06:16.247Z

Title: Feasibility study of online BC VQA wine sales in British Columbia
Contributors: Troy McKenzie (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: British Columbia (BC) is relatively new to the world stage as a producer of quality wines, with both quality and quantity of BC wines having developed dramatically in the past 15 years. The BC wine industry is now in a position where growing consumer demand for BC wine outweighs local production capacity. The ultimate success of BC wine market will depend on how the BC wine industry addresses this supply issue and recaptures the loyalty of local consumers who have become more acquainted with high quality wines from all over the world. This paper will make use of a literature review and consumer questionnaire to look at BC wine industry trends and the potential for the development of a new online trade channel to engage BC consumers in supporting local BC wines and bolster the success of the BC wine market and, in particular, BC Vintners Quality Alliance (VQA) wines.
Discipline: Business Administration
Date added: 2017-04-10T22:04:51.467Z

Title: The use of technology and the internet in the adaptive business and marketing strategies for the sustainability of small to medium sized travel agencies
Contributors: Phil Mentacos (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: Technology and the Internet have brought on monumental changes in how we live, learn, communicate, shop and travel. Businesses that have been around for decades have evaporated as a result of the expansion and growth of the Internet. In the travel and tourism industry, travel agencies are seen as middlemen, and it makes sense that efficiencies could be gained by removing them. The Internet has enabled the supplier to reach the consumer directly, and the consumer can go directly to the source. This notion has been brought up many times over the past ten to fifteen years, and yet travel agencies are still around. Various studies show that there still exists value for agencies. Customer service, custom products, education and consultation are all resources and capabilities valued in travel agencies. If a travel agency can differentiate itself through its value proposition and value chain, provide custom products and services to its clients, align itself strategically with other industry players, and brand and market itself through carefully evaluated and selected channels, it will not only survive in the industry but can thrive as well. --Leaf ii.
Discipline: Business Administration
Date added: 2017-04-10T22:06:54.067Z

Title: Marketing of Kitselas Canyon National Historic Park: an emerging tourist destination in northern British Columbia
Contributors: Roxanne Ridler (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: The encouragement of Aboriginal Cultural tourism products in Canada has expanded the scope of tourism products and is anticipated to contribute to the economic development plans of First Nations'. Existing literature suggests that marketing is lacking for current and future aboriginal cultural tourism products and services, specifically related to industry growth. This paper examines the development of the Kitselas Canyon National Historic Site (KCNHS), an emerging aboriginal cultural tourism destination near Terrace, British Columbia. The project will determine to what extent the Kitselas Band follows best practices regarding marketing by examining the current marketing of the Kitselas Canyon site, and compare this overview with best practices theory, existing literature, and statistics to determine if any marketing improvements may be suggested to be incorporated to the next phase of development. Marketing standards used in this report include the 4Ps of the marketing mix with the addition of service. Price, product, placement, and promotion and level of services on-site include the cultural knowledge and hospitality training of staff, activities, and safety. The recommendations are based on each segment of the marketing mix specific to the Kitselas Canyon National Historic Site. In the process of this examination, this report will also gauge the depth and scope of current marketing research regarding aboriginal cultural tourism. The secondary question addressed is if there is enough current literature and statistics for aboriginal cultural tourism operator's use to support marketing decisions, and industry growth.--P.ii.
Discipline: Business Administration
Date added: 2017-04-10T22:03:56.899Z

Title: Social media as business ecosystem: modeling users' adoption of social networking sites
Contributors: Milad Fathi (author), Waqar Haque (Thesis advisor), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: Social Networking Sites (SNSs) have become of fundamental importance in shaping the dynamics of the way people communicate. A primary objective of social media practitioners is to formulate strategies that can lead to higher number of adoption rates among users. The aim of this research is to study adoption of SNSs and to shed light on the factors that influence user preferences. To that end, first, by borrowing theories from business ecosystem, platform business, the technology acceptance model (TAM), and hedonic and utilitarian benefits an initial set of potential measures is reached. Next, the measures are used to create a quantitative survey which is completed by a sample of 100 university students. An exploratory factor analysis performed on the collected data yields four dimensions: 1) platform, measured by control over privacy and ease of use 2) user benefits 3) network, measured by number of friends and members and 4) contributor benefits. Consequently, the results of a conjoint analysis based on uncovered components highlight the considerable importance of control over privacy and ease of use from a user perspective. Moreover, findings show that for users, an optimal SNS where other users share mostly entertaining content, contributors share mostly useful content, applications are mostly fun, control over privacy of posts exists, a good number of friends are registered and accessible, and is easy to use. Results also show that content shared by external contributors is almost as important as content shared by users in shaping preferences. These findings are expected to be of value to both scholars and social media and communications practitioners. --Leaf ii.
Discipline: Business Administration
Date added: 2017-03-29T17:28:30.683Z

Title: The Charles Jago Northern Sport Centre: building brand awareness through an integrated marketing mix
Contributors: Scott A. McWalter (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: The purpose of this project is to research and identify the vital components of an integrated marketing strategy to help raise the internal and external awareness of the Charles Jago Northern Sport Centre. This sport and fitness facility represents one of nine Ancillary Services units at the University of Northern British Columbia. UNBC Ancillary Services provides service-orientated and revenue-generating services that support and enhance the core activities of not only the University campuses, but of the Community of Prince George and surrounding Northern BC regions as well. This project paper will review how the Northern Sport Centre's brand awareness can be enhanced by various units from within UNBC Ancillary Services, provide recommendations not only for a re-branding strategy but also for cross promotional marketing efforts and strategies between the various units. The first part of this paper will assess and review the relevance and effectiveness of traditional mediums of marketing compared to the revolution of marketing which has led to social media becoming a driver of modern marketing efforts. This will provide a discussion on the importance of Facebook for the Northern Sport Centre's optimal marketing mix, as well as an overview on other successful social media channels that integrate well with the non-traditional mediums. The second part of this paper will discuss the essential components of an integrated marketing plan for the NSC and provide suggestions on how to leverage the use of a cohesive UNBC Ancillary Services department. Equally as important, is the NSC's ability to recognize new advertising trends and opportunities as they emerge. Next this paper will discuss the importance of community engagement and what this means to the Northern Sport Centre. Lastly, there will be a brief discussion on some of the challenges that may emerge through the implementation of establishing the optimal integrated marketing mix will be discussed. --Leaf ii.
Discipline: Business Administration
Date added: 2017-03-29T17:21:07.509Z

Title: Identifying the target market and how they define value: Innovative Fitness Langley
Contributors: Tracy Steele (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: This study explored the similarities and differences in the consumer segmentation of two Innovative Fitness (IF) locations, Langley, BC and West Vancouver, BC to determine which market-segment(s) IF Langley should target. In addition this study explored what values are meaningful to consumers when choosing a fitness facility and how these values should be communicated to consumers through the IF brand. The data was derived from a questionnaire, applying characteristics of the SERVQUAL instrument and Chelladurai and Chang's systems view of dimensions of quality in fitness clubs and from focus group discussions. Demographic results showed that although both locations were relatively similar in many ways there were significant differences in income and post-secondary education levels. Customer value and quality data revealed two significant and consistent factors in choosing a fitness facility, the quality of the training and staff knowledge. However, customer satisfaction levels reported by IF Langley customers of training quality and staff knowledge were lower than expected. This lack of congruency was speculated to be due to price sensitivity among other service gaps. When choosing a fitness facility brand was not identified as a prominent value factor although positive correlations with the IF brand did emerge as customers experienced IF Langley. --Leaf ii.
Discipline: Business Administration
Date added: 2017-03-29T17:20:51.941Z

Title: Moricetown tourism marketing plan: capitalizing on culture
Contributors: Tracy-Ann McCall (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: Tourism is big business in British Columbia a $13.4 billion dollar industry. A small but fast emerging segment is aboriginal tourism. Although aboriginal cultural tourism accounts for a mere 0.3% of the market it translates to a $40 million dollar sector. In six short years aboriginal tourism has doubled from a $20 million dollar segment in 2006 to a $42 million dollar segment in 2012. It's no wonder a planned growth initiative is being spearheaded by Aboriginal Tourism BC and the provincial government. Expectations are ten percent annually, totally $68 million in 2017. Thirty-two kilometers west of Smithers is Moricetown, home to the Witsuwit'en people. The valley around the Moricetown canyon was once a traditional fishing ground visited by five clans of the area. Today, Moricetown continues to be a popular destination with hundreds of visitors lining the banks of the canyon eager to see the spawning salmon and traditional fishing methods. With the increased popularity of cultural tourism it is important that Moricetown market itself effectively to earn its share of this profitable and growing sector. Without a marketing plan to date, the band's marketing activities have been sporadic and without measure. This paper examines Moricetown's history and culture, its current marketing mix tourism product offerings, price, place and promotional activities questioning how Moricetown can capitalize on the culture to exploit its tourism opportunities. Through literature review, focus groups, stakeholder and tourist interviews, the research data collected helps to refine the target market and segments. Other tools used to examine the market include various strategy models such as PESTEL SWOT and VRIE. These serve to clarify competitive advantage and analyze the product-market fit. In the case of aboriginal tourism sites, those in the target market want to experience what it was like for aboriginal people before contact. The delivery of a valuable aboriginal tourism product that
Discipline: Business Administration
Date added: 2017-04-10T22:08:18.154Z

Title: Market analysis: inland port facility - northern British Columbia
Contributors: V. Warren Hall (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: No abstract available.
Discipline: Business Administration
Date added: 2017-04-10T22:10:54.631Z

Title: Corporate social responsibility: Northwestel servicing the resource sector
Contributors: Paul Gruner (author), Sungchul Choi (Thesis advisor), University of Northern British Columbia (Degree granting institution)
Abstract: A case study of Northwestel (NWTel), a telecommunications company operating in Northern Canada (North East British Columbia, Yukon, Northwest Territories and Nunavut) that provides telecommunication service to both the mining and oil and gas sector, is examined. First an analysis of what is currently being performed for CSR initiatives is reviewed followed by a comparison with the three largest telecommunication providers in Canada (Bell Canada Enterprises, Telus Corporation and Rogers Communications) with the initiatives undertaken by NWTel and finally recommendations on additional CSR initiatives and a formal annual CSR report to be developed by NWTel on an annual basis reporting the various CSR initiatives and metrics. It is hypothesized that the development of a formalized CSR program and subsequent annual report will provide an additional competitive advantage for NWTel when competing to provide telecommunication service within both the mining and oil gas services located within their traditional operating area. --P. [5]
Discipline: Business Administration
Date added: 2017-04-10T22:03:55.051Z

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