THE ALKATCHO CARRIER OF BRITISH COLUMBIA 361 was directed to give some property to one of his age group from another village of the same social status as himself. This began a potlatching rivalry that continued for years. Social rank was not static. Under conditions of status rivalry the noble who attempted to rest upon the record of his past achievements would soon be forgotten. It was necessary for a noble to seek every opportunity for public notice. Thus they be- came very sensitive to insult and by wiping out that insult with a property distribution achieved still greater prominence. At every potlatch the nobles displayed their songs and dances and validated the display with the distribution of small gifts to the assembly. Nobles systematically paid for the food they had eaten at potlatches. The greatest of the potlatch chiefs made a point of slighting a host by coming late. The type of rivalry so fully developed on the Coast—the crush- ing of a rival with property—was not as prominent a feature of Carrier potlatching, at least in effect. Yet the greatest meotihs were those “whom nobody could beat.’’ So long as the rival, really a “friend,” did not “talk too high tone” the exchange of property with return of some increment continued on a fairly amicable level. But as soon as an individual became too boastful and arrogant his rival gave him property, which was as thrown into the fire. It could not be returned, and the potlatch relation- ship was terminated. A Carrier Indian would say: That meotih with whom I potlatch all the time is like my friend. Now that fellow talks bad talk to me. He talks high tone. Now I get mad. If I say tsaxmeduts (meaning unknown) then that fellow can’t pay me. I beat him. He can’t potlatch with me. He can potlatch with someone else. It is as though I had thrown away my friend. If I see a meotih who talks too much high tone talk but doesn’t pot- latch good I go to beat him. Suppose he had given me two blankets, now I give him ten blankets. It is like I shoot him. I say, “Put this in the fire.’”” Now he is ashamed. When a noble has been unable to repay with increment a pot- latch present and still continues to talk boastfully, he is rebuked sharply by his rival, who says, “You slave! How dare you talk to me like that. Have I not given you much property which you have not yet returned?”