BRITISH
COLUMBIA

LAND OF
OPPORTUNITY

With its wealth of natural
resources, its all-embracing
industrial activities, and the
inspiring grandeur of its
scenery, British Columbia is
unique ... As a producer of
manufactured goods, it ranks
third among the Provinces
... In 1943, its industrial pay-
roll totalled $381,196,427, an
impressive figure for a Pro-
vince with a population of
barely 900,000.

th its enticing climate, its attractive living and labour condi-
ns, its sound and settled policy, the rich fertility of its agricultural
sas, and its constantly widening field of opportunity, British

lumbia has a universal appeal.

ready it is preparing for “The Day.” Every resource is being
amined, every field prospected. every channel explored, in
adiness for the day when British Columbia will be invited to
lp welcome and absorb those men and women who have risen
the call of the Empire and of Canada, to make their homes and
ild new lives in BRITISH COLUMBIA “Land of Opportunity.”

epartment of Trade and Industry

Parliament Buildings,
Victoria, B.C.

Jon. E. C. Carson, Minister.

STRATHCONA
HOTEL

The Headquarters for Police in
Victoria

Vhere personal service makes your stay

enjoyable.

Corner Douglas and Broughton Streets

tates from $1.50 Excellent Meals

Telephones: Office E-8212—E-8514
| Whart E-2715

EVANS, COLEMAN &
JOHNSON BROS. LTD.

Dealers in

BUILDING SUPPLIES, Etc.

1807 STORE ST. VICTORIA, B. C.

Compliments of

THE CAMERON LUMBER CO. LTD.

For the Success of Your Journal

VICTORIA, B.C.

VANCOUVER
ISLAND
COACH LINES

LIMITED

Head Office: 629 Broughton Street, Victoria, B.C.

J. E. PAINTER & SONS

COAL AND WOOD DEALERS
SAWDUST

Phone Garden 3541

617 Cormorant St. VICTORIA, B.C.