Ouer the Edge ® September 30 ,2009 Ziga Zagi, Zigi Zagi — Hoy! Hoy! Hoy! ew N $9666: ‘S AA OKTOBERFEST OKTOBER: Sponsored by Molson Canadian Partial proceeds support the Canadian Cancer Society Prince George — Oktoberfest returns to Prince George on October 17, 2009, at the CN Centre! Tickets are now on sale! Long ago in Bavaria, a Crown Prince, who later became King Ludgwig I, married the beautiful princess Therese Von Sachesen-Hildenburghausen. The loyal soldiers in the Prince’s National Guard thought that the horse races would be a most fitting way to celebrate the happy event. King Max, proud father of the Prince, gave his consent to the races and so they became the finale of five days of wedding festivities on October 17, 1810. This was the likely beginning of Oktoberfest. ED: is SATURDAY: OCTOBER 17: SCN CENTRE 4 DOORS OPEN 7PM Sponsored by The horse races became an annual event and were combined with the state agricultural fair the following year. In 1818 64 booths, serving food and drink, were set up at the event. In the late 1800’s, the booths had grown into large beer halls or — MOLSON tents, which are still set up each year in Munich, Germany, on the Theresienwiese named in honour of Ludwig’s bride. Today, Oktoberfest is the largest fair in the world — and its festivities spread across the globe — all the way to Prince George! The Prince George Oktoberfest features all the great fun of Bavaria’s Oktoberfest festivals - including German food, dancing, give-aways, and games. Music will be provided by The Continentals — Vancouver’s legendary Oktober- fest band. support the Canadian Cancer Society and the Northern Cancer Lodge. TICKETS ONLY $25.00 and include service charges 19 years and older only. Tickets available at all Ticketmaster outlets or Charge By Phone 250-614-9100 Order on-line at www.ticketmaster.ca CANADIAN. THe Oktoberfest is proudly sponsored by Molson Canadian. And partial proceeds from the event will ~~. vancouver's Legen CONTINENTALS dary Oktoberfest Band Adan of Black Press Tix $25 Proud Supporter TY # canadian (all in) Cancer x ~I Society AVAILABLE AT TICKETMASTER www.ticketmaster.ca For show information contact: Glen Mikkelsen, CN Centre, ph. (250) 561-7789. Would you like to win a free ticket, send us your answer to these questions: over-the-edge@unbc.ca 1) What is one way in which steam punks differ from cyberpunks? 2) Which police department does Dexter work for? 3) What is considered disrespectful in a Legion? Marketing is the Devil leases. How do they make money? Sure, Newspaper can charge for sub- scriptions but that is just a snippet of their income. The majority of their funding comes from companies want- ing to promote themselves and bring awareness to their products. Radio (not including Sirius/XM) is free to listen- ers. What a deal! Now think about how they are paying for the music licenses, their DJ’s, their offices? If there was no advertising on the radio, the radio STEPHANIE MCCULLOUGH MANAGING EDITOR I’ve been thinking recently about where Marketing and Advertising come from. The world is focused on Business and Politics; Business is the pursuit of money and politics pursues Power. If Business is all about money, how come there is some much adver- tising out there? It costs a lot, there’s no guarantee of return on investment, and most consumers are annoyed by it. I’ve developed a theory on why Mar- keting is so pervasive in our lives. If you think about the way we learn about news, what comes to mind? Newspaper, Online, Radio, Press Re- would go bust. By increasing their | listener counts they are able to charge more for space, thereby increasing their profit. They must act as a good | radio station worthy of being listened © to, and consumers don’t want to hear | commercials all day so finding a bal- ance is key. If everyone is with me so far, this applies to Websites, News- papers and even Events, which brings me to the current economic situation. Advertisers in a recession know their consumers don’t have as much money to spend so they feel like spending less to attract them. The large companies are also being hit by less sales so they have less money to spend on the adver- tising itself. One idea Id like to bring to everyone’s mind is the fact that news, itself, is solely supported by advertisers. If CBC.ca lost their advertising con- tracts, they wouldn’t be able to post stories. This would then beg the question: If News organizations can’t tell people the stories, is there still News? If they couldn’t afford to send journalists to the Middle- East, would we know what’s going on over there? I hope all you read- ers that are still with me have gotten the point. With no advertising, we don’t have news. As a person working in the adver- _ tising and marketing industry I have one thing to ask of you. Pay atten- tion to advertising. ADVERTISING IS NEWS! Press Releases are a way for the company to tell people of the news that is happening with them. When companies get bought out this has huge ramifications to consumers. Febreze is telling you that research is being spent on new ways to freshen things; Coca-Cola is letting you know that enjoyment is still supposed to be a part of your life, even when you have less dis- posable income. Advertising by Febreze and Coca-Cola is keeping