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Business planning for a small firm's success: Northern Catski adventures
Leigh Clasby (author)Elizabeth Croft (Thesis advisor)University of Northern British Columbia (Degree granting institution)
Master of Business Administration (MBA)
This paper sets out to survey a substantial amount of research on the importance of business planning for small business success. Two areas of interest are examined. The first looks at how and why different types of planning contribute to the success of a small business. The second examines variables found outside of planning such as decision making propensities and characteristics of an entrepreneur. The principles in the planning section will be applied to a specific business idea. Northern Catski Adventures (NCA) is a developing small business idea. Various researchers would contest that planning for a small firm is a poor use of company resources however the majority of research suggests otherwise. --P. ii.
The original print copy of this thesis may be available here: http://wizard.unbc.ca/record=b1737955
Business planning.Small business -- Planning.New business enterprises -- Planning.